Customer Segment – WordPress, Segment, and Plugin

Easily integrating your WordPress site with Segment and/or


EDD Customer Segment includes priority support & updates for a full year from purchase.

Segment Integration

The Segment integration sends tracking data behind the scenes via their API.

  • Track Purchase
  • Track Purchased Items
  • Track Payment Abandonment
  • Track Cart Abandonment
  • Track Sent Renewal Notifications Integration

The integration not only sends tracking data behind the scenes but adds js tracking to the site for more events.

  • Product Added to Cart
  • Cart Total
  • Cart/EDD Errors
  • Adds main tracking code for page views
  • All other tracking Segment Tracking

Future Focused

EDD Customer Segment was built for us to easily improve, and iterate.

EDD, Segment, and Integration

Uses the WordPress API to connect with these services and products. No hacks.

Triggered Emails

With Segment (and their integrations) or you can setup triggered emails for your users.

Shortcodes, Filters, and Action Hooks

EDD Customer Segment was built with WordPress standards and flexibility in mind.

Add new Events

Ask us to add an event you want or add your own with the edd_segment_track hook.

EDD Customer Segment includes priority support & updates for a full year from purchase.

Frequently Asked Questions

How would I create my own event?

We rather build more events into the plugin for all to use but if you have something special to track simply use one of two hooks:

Example #1 -
do_action( 'edd_segment_track', $uid, 'Abandoned Payment', array() );

Example #2 -
do_action( 'cio_js_track', 'Product in Cart', array( 'item_name' => 'EDD Customer Segment', 'options' => array(...), ) );

What are the requirements for EDD Customer Segment?

A site running Easy Digital Downloads and an account with or Segment would be a start. However, if EDD isn't really required if you plan to do custom events.

Do I need an pay for a license?

No. You can download it via Github. If you want to support the progress of the plugin, receive automatic updates and priority support support than you will want to purchase a license.

How long is my EDD CS license valid for?

One year. That's one year of priority support and automatic updates.

How can I pay?

Our secure payment methods include Visa, Mastercard, Discover American Express and Paypal. We are limited to online payments only, we will not be able to accept a money order, accept checks or receive phone orders.